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Label by Surjit Simplay and Anita Kaushik
"Nobody wants to be labelled, yet as consumers we spend our money on making sure that we are not seen without the latest, most recognisable brand names - we are walking billboards. Instead, let's sell freedom, happiness, and a consciousness."
Label by Surjit Simplay and Anita Kaushik
How many labels does it take to make you feel good?
Label by Surjit Simplay and Anita Kaushik
Are you a tag offender?
Label by Surjit Simplay and Anita Kaushik
Crank it up Raise the decibel Decimate the label
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Surjit Simplay and Anita KaushikSimplay is a visual artist who works with a wide range of photographic mediums from still photographs exploring sexual politics to writing and directing new short films. She has also produced visual projections for dance performers and has worked with James Pogson and Martin Glynn to create visual projections for their live poetry shows. Simplay has also run workshops for young people in black and white/digital photography. Anita: "My arts practice draws on contemporary issues of diversity, identity, and marginalisation, which helps to inform my arts management and participatory arts practice. Creative interventions and collaborations have involved galleries, clubs and public spaces." Label Habitat, New Street Label is a selection of digital, photographic portraits created by Surjit Simplay & Anita Kaushik for the 2003 Collide branding and displayed within the Habitat shop window in Birmingham City Centre. The black & white images explore the age groups and diversity of people living within the city that are not normally represented by the advertising industry. Together they take a wry look into the advertising industry questioning how images and slogans entice consumers and somehow sell us dreams to capture the "feel good factor". |
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